Long Form Content Regaining Dominance Over Short Videos

Long Form Content Regaining Dominance Over Short Videos

For much of the past decade, short videos dominated digital platforms, shaping how audiences consumed information and entertainment. However, a noticeable shift is now underway as long form content reclaims its place in the digital ecosystem. Audiences are showing renewed interest in depth, clarity, and thoughtful analysis, signaling a change in how value is perceived … Read more

Why People Prefer Stories With Imperfect Characters

Why People Prefer Stories With Imperfect Characters

Imperfect Characters have become the emotional core of many of the world’s most loved stories. From flawed heroes and morally conflicted protagonists to characters who make poor decisions and learn slowly, audiences consistently gravitate toward figures who feel human rather than ideal. This preference is not accidental. It is deeply tied to Story appeal, because … Read more